"Welcome Mr Egan, you may board first"
"Thank you for booking your reservation with us Mr Egan, we have upgraded you to a suite."
"Yes Mr Egan, we think you should have that red convertible Camaro, you look totally hot driving it"
(ok... maybe they didn't say that exactly, but they were probably thinking it.)
"Mr Egan here is a complimentary refreshment tray, thank you for being such a valued customer. "
I guess it is not what ya know, it's who ya know.
"Thanks for letting me tag along today honey."
(I guess you deserve a few perks for traveling 23 weeks last year.)